As a brand team admin in Gutsy, your role is to set up your organization’s structure and context so your team can start running meaningful research right away. Here’s how to get started:
1. Invite Your Team
To add users to your organization:
Click your username in the bottom-left corner
Select Team Management
Use the invite option to add team members by email
Once invited, your team will have full access to your organization’s audiences, documents, projects, and studies.
2. Add Organization-Level Documents
Documents help Gutsy understand your brand, product, and communication style. Upload anything that will give the engine strategic context, including:
Brand guidelines
Company overviews
Product and service descriptions
Messaging frameworks or values statements
To add a document:
Go to the Dashboard
Scroll to Documents
Click Add Document
These documents apply across your organization and will inform every prediction Gutsy makes.
3. Set Up Projects (Optional)
Projects help keep your research organized by campaign, team, or focus area. Each project can include:
Project-specific documents (e.g. campaign brief, creative strategy)
Custom and standard studies
Active chat threads
To create a new project:
Go to Projects in the menu
Click the + to add a project
Name it and begin adding relevant documents and studies