Gutsy is an AI-powered research engine where you build an AI-lookalike of your audiences, and then test your marketing and communications ideas, concepts, messaging and designs. Anything. It gives marketers and communicators instant, confident answers to questions when costly and time-consuming surveys, focus groups, or testing just isn’t possible.
Once you’ve set up your AI-lookalike audiences using past research and persona data, you can run predictions on:
Ad creative and campaign concepts
Messaging, copy, or headlines
Product ideas or feature sets
Visual designs or brand elements
Packaging formats or label options
Taglines, names, or slogans
Press releases or internal communications
Reputational issues and crises
Content topics, angles, or themes
Gutsy helps you pressure-test ideas, avoid missteps, and make more informed creative decisions, faster.